Imagine spending just 6 hours a week to increase your company's visibility, traffic, and revenue, at little or no cost. That is correct! Some 90% of marketers recently said that social media is giving their company tremendous exposure, and that's just one of the many benefits. Social networks are now an essential part of every marketing strategy, and the benefits of using social media are so great that anyone who doesn't utilize this cost-effective resource is missing out on a phenomenal marketing opportunity.
It's easy to see that social media marketing is a key element for success in marketing, and many companies recognize the potential for business growth by using this platform. However, some of these professionals aren't sure which tactics to use and whether they're effective. According to social media experts, 96% of marketers are currently doing social media marketing, but 85% of participants aren't sure which tools they should best use. With this blog, I want to clear up the confusion by explaining the benefits of using social media to market your business.
Social media is one of the most cost-effective ways of digital marketing to distribute content and increase your company's visibility. Implementing a social media strategy will significantly increase your brand recognition as you'll connect with a wide audience of consumers. First, create social media profiles for your company and start interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Just the fact that people are interacting with your content increases brand awareness and helps improve your reputation as a company. Every post that is shared is introduced to a new network of people, which can result in them becoming potential customers, and the more people know about your business, the better. More than 91% of marketers said that their social marketing efforts significantly increased their exposure by investing just a few hours a week. There's no doubt that your brand benefits from a social media page alone, which, when used regularly, can generate a wide audience for your business.
If you don't market your business via social media, your incoming traffic (= inbound) is limited to your regular customers. People who are familiar with your brand are likely looking for the same keywords (= keywords) for which you are already listed on Google & Co. If you're not using social media as part of your marketing strategy, you'll have a lot more difficulty reaching people outside of your loyal customer base. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to get a new customer. Social media is a melting pot of different people with different backgrounds and behaviours. With different people come different needs and ways of thinking. When you share your content across as many platforms as possible, these people can reach your business organically. For example, an older consumer might search for your website on Facebook with a specific keyword, while a teen starts their search on a completely different social media platform because they're looking for products or services in a completely different way. By marketing on social media, you can effectively open up your business to a wider range of diverse consumers around the world.
Even though publishing posts on social media can get your business some visitors, significant success requires more effort. search engine optimization (= SEO) is very important to achieve higher rankings on Google & Co. and to bring more visitors to your company's website. Although social media doesn't directly improve search engine rankings, social media experts find that more than 58% of marketers who have been using social media for a year or more still rank better in search engines. If you're able to get in the top places for your keywords, it will revolutionize your traffic and continue to generate positive results for your business. Let's be honest, everyone uses Google to find information and isn't likely to go beyond the first 1-3 pages because the answer is usually on the first pages of results. If your business website isn't at the top of search engine results, you should probably adjust your search engine optimization strategy. To have the best chance of ranking better on social media, you should create high-quality content on your website that includes the perfectly coordinated keywords. Content such as blogs, infographics, case studies, business information, and employee photos makes your company's profile on social media interesting and credible. Once you start publishing high-quality content, you'll build a social media community whose followers “like” and “share” your content. Most importantly, it gives you more opportunities to connect with industry influencers who write about your business and return links — which has a direct impact on search engine rankings.
The increased visibility gives your company more opportunities for conversion, i.e. more people who have reached a downstream level in an ordering or buying process. Everyone blog post, every image, video, and comment can drive visitors to your company's website and increase traffic. Social media marketing enables your company to make a positive impression through the human factor. When brands are interactive by sharing content, commenting, and posting status updates on social media, a brand becomes personal. People prefer doing business with other people over companies. More than 51% of marketers said taking the time to build relationships with consumers had a positive impact on sales. The better impression you make on a visitor, the more likely they are to think of your company when they need your product or service. Studies have also shown that social media has a 100% higher completion rate than outbound marketing, i.e. the traditional direct approach to customers. When a brand is interactive online, consumers who follow your brand's accounts often start to trust your company's credibility more. People use social media platforms to stay connected with their friends, family, and communities. Since people are already talking to each other, why not include your brand? It's very likely that they'll mention your brand to a friend when your products or services are needed, giving your company overall social proof of its quality. As social media experts report, 66% of marketers see lead generation benefits if they use social media platforms for at least 6 hours a week. Getting your brand into an atmosphere where people share, like, and talk about it can only improve conversion rates for your existing traffic.
Social media are a networking and communication platform. Creating a voice for your business on these platforms is important for humanizing your business. Customers appreciate that when they leave comments on your pages, they get a personalized response and not just an automated message. Being able to confirm every comment shows that you're paying attention to your visitors' needs and are committed to giving them the best experience. Every customer interaction on your company's social media accounts is an opportunity to publicly show your sympathy for your customers. Regardless of whether a person has a question or a complaint, you can use social media to address the issue in an interpersonal dialogue. A brand that is committed to customer satisfaction and takes the time to write personal messages is seen in a positive light from the outset, even when it responds to a customer complaint.
One of the main goals of almost all companies is to build a loyal customer base. Because customer satisfaction and brand loyalty usually go hand in hand, it's important to connect with customers regularly and build a bond with them. Social media isn't just about showcasing your brand's products and advertising campaigns. Customers see these platforms as a service channel through which they can communicate directly with the company. The millennial generation is known for being the most brand-loyal customers of all. Millennials born between the early 1980s and early 2000s represent the largest generation in US history — and will soon completely conquer the market. Studies show that this customer segment is 62% more loyal to brands that communicate with them directly via social media. Because these tech-savvy people depend on communicating with their brands, companies must use social media marketing to attract the attention of their most influential customers.
Customer satisfaction and brand loyalty both play a role when it comes to giving your business more authority, but it all depends on communication. When consumers see that your company is posting on social media, particularly responding to customers and publishing original content, you look more credible. Regular interaction with customers shows that your company cares about customer satisfaction and is available to answer their questions. Happy customers are very interested in recommending a good product or service, and they usually use social media to express their opinion. When customers mention your business on social media, they promote your business and show new visitors your value and brand authority. Once you have a few happy customers talking about their positive buying experiences, you can get your business promoted by actual customers who enjoyed your product or service.
Social media marketing is probably the most cost-effective part of an advertising strategy. Signing up and creating a profile is free on almost all social networks, and any paid advertising you want to invest in is relatively inexpensive compared to other marketing tactics. Cost efficiency is a big advantage, as you can get a higher return and keep a bigger budget for other marketing and business expenses. If you opt for paid advertising on social media, you should always start small to see what you can expect. Once you get used to it, you can refine your strategy and try to increase your budget. With just a small investment of time and money, you can significantly increase your conversion rates and finally achieve a return on investment for the money you originally invested.
One of the most valuable benefits of social media is market insight. What better way to learn the thoughts and needs of your customers than talking to them directly? By monitoring activity on your profiles, you can identify the interests and opinions of your customers that you might not otherwise be aware of if your business didn't have a presence on social media. If you use social media as a complementary research tool, you can gain information that helps you better understand your industry. Once you have a large fan base, you can use additional tools to analyze your customer demographics. Another insightful aspect of social media marketing is the ability to organize your content syndicate lists by topic and identify which types of content generate the most impressions. With these tools, you can measure conversions based on posts on various social media platforms to find the perfect combination to generate revenue.
Publishing insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one path to becoming a pioneer or an expert—it requires continuous work that can be supported by online networking tools. To establish yourself as an expert, you should use certain social media platforms and expand your presence. Be communicative, connect with your audience, share content and promote yourself as a figurehead. When your social media campaign is coordinated with other marketing efforts, your skills will be highlighted and your followers will look up to you. Being able to connect directly with your customers creates a relationship that they appreciate and makes you a notable influencer in your field.
It's clear that social media marketing has its benefits. So if your company doesn't have the appropriate profiles yet, you should create them! Fill out information about your business and publish engaging content to gain followers. Ask people who are relevant to your business to “like” and “share” your page to strengthen your profile. When updated regularly, the right social media marketing strategy results in more visitors, better search engine optimization, higher conversion rates, better brand loyalty, and more. There's virtually no reason not to incorporate social media into your marketing strategy. Because it's cost-effective, there's hardly anything to lose. Your competitors are most likely already active on social media, so don't let them handle your potential customers. The sooner you start, the sooner you'll see your business grow.
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