There is no second chance for a first impression. Who doesn't know this saying? Whether in the online or offline world, looking good is simply extremely important. But please don't get me wrong, looking good isn't everything, by far. Steve Jobs and others set the example and changed and shaped an entire generation. He has “trained” people that it is not just about looking pure, but that design must also “make sense.” For this very reason, good design is no longer optional, it is essential for survival to be successful. People form a first impression of each other within a few seconds, usually unconsciously. Maybe you're still saying: “Oh, it's all just a matter of taste! “Well, I and many others disagree. Good web design is more than just a personal impression. Here are key points for that:
Who doesn't know that? You're surfing the web and looking for something very specific. You're ready to spend money on what you're looking for. Then you'll find exactly one product that solves all your worries. But you immediately notice that the website somehow doesn't seem very reputable. The overview is missing, content is mixed up, there is no clear structure and colorful dogs are flying through the area:). Somehow, it just doesn't inspire your trust and you think about whether you should leave your money there. I think that is one of the most important points. Good design is unobtrusive and rather builds seriousness and trust. Good websites must be like good mothers, they must make you feel safe and secure. Because only then are you prepared to leave your hard-earned money behind.
A nice, cozy, warm and inviting restaurant is more visited and provides more well-being than a cold, grubby restaurant in the middle of the motorway. And just like in the real world, it's the same in the virtual world.
The power of curiosity cannot be underestimated. In general, in today's world, where you are flooded with advertising and advertising messages, you have to try to arouse the visitor's curiosity. A modern and well-designed website piques my interest and makes me curious about more. It's happened to me many times that I came across a website and just thought: “Wow, nice design. What are they actually doing? Ah, that's what they do! Remember! ”
Very well-designed websites receive an enormous amount of traffic, i.e. visitors. Regardless of whether it's word-of-mouth or viral marketing via social networks, beautiful websites are shared, and shared more often. I also think that a not entirely insignificant amount of backlinks, i.e. links from outside to your site, can be created if you do good web design. Just if your website looks damn “cool,” other blogs and websites will link to it. Good design also leads to a higher conversion rate, i.e. the conversion of visitors. Whether it's advertising, newsletter registrations, more likes on Facebook or more followers on Twitter, good design can lead visitors to the desired action. Well-designed products generally receive more attention. Nowadays, you have very little time to inspire visitors and turn them into customers. Good web design helps with this.
Good design not only builds seriousness and trust, but also radiates quality, attention to detail, modernity, competence, technical progress and certainly much more. These and other factors then ultimately form the actual brand, the branding. Good web design can also be another nice competitive advantage. To set yourself apart from the competition. Experienced internal users have an eye for web design and can therefore appreciate the quality of the product or the entire company. This allows fresh companies in particular to stand out and give off an illusion of size right from the start.
Good design is easy. But what does that mean exactly? Good web design focuses on the essentials, is understandable and clear. Everything is fast-paced these days and everyone doesn't have time. It is therefore important that it must be clear to you within a very short period of time what the website is about and what benefits it brings me if I buy the product or service, for example. In addition, clarity, easy navigation and page structure are extremely important so that you can quickly find your way around and are guided through the website to the next sales step. Charging times are an often underestimated point. These should be less than 3 seconds, otherwise users will stop and prefer to orient themselves elsewhere. This was the result of an investigation by Strangeloop. From a technical point of view, a website only has one goal: to display texts. Good readability and interesting texts are therefore of great importance. An investigation by Jakob Nielsen revealed that texts are not read immediately, but only skimmed over (English: skimming). If the headline and subheadings pique interest, then (and only then!) The entire text is read.
After all, good design can even arouse feelings. Especially when you work with lots of colors and lots of images, web design can awaken or trigger feelings in people. Different colors trigger different feelings in different cultural groups.
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