Whether you are starting a brand new business or, like many, are looking to transition into self-employment, one question will be running through your mind: do I really need a website for my business? And if so, why?
Short answer: in today's digital world, every business owner needs a website, unless they have no interest in growing their brand or company. It has become a habit of people to check out about a business or an individual online before they consider giving them assignments or simply buy the products or services. The business website is not just about selling services to the customers but also about catering to the customers and the things they really need and demand. So, it is obvious that you definitely need a business website. Here come the TOP reasons.
If you have your website built and maintained by professionals, you can show up on the first page of Google search results. And indeed, more than 81 percent of consumers go to Google before making a purchase. That means that, provided the quality and affordability are right, your website has a chance of capturing customers' attention and keeping them loyal to your business in the long term.
It's 2022, and people's lives have become highly digitised. Before they go to the trouble of physically visiting your brand or business, they find it convenient to check online what your business or brand has to offer them. In fact, eight out of ten customers expect brands to provide online content about their business in some form of digital property, and more than half go directly to the brand's website to find out about products. And if you ask me for the only reason why a company needs a website, this reason should be enough. So if your company doesn't have a website yet, you should get one quickly, because today's digitally savvy customers may look elsewhere.
In 2021, more than 2.4 billion people use the internet daily, and about 90% of them have made a purchase or contacted a business online in the last 12 months. So if you don't have a business website, you may be missing out on a big piece of the pie. Don't have a website by 2022? You're missing out on a huge opportunity if you don't have a business website or e-commerce store. In a recent article, I've laid out all the key steps you need to set up your own e-shop website and reach the online audience looking for your products or services.
With the rise of digital trends, more and more people are searching for the things they need online. If you don't have a website, potential customers will go to your competitors who do have one, especially if you're a work-from-home business that doesn't have a fixed address. A business website not only provides information about your company or brand, but it also lends credibility. In simple terms, a business website says, ‘I'm here, I'm serious, and I'm in it for the long haul.’
When companies first enter the market, they spend thousands of dollars creating brochures/flyers and distributing them. Instead of spending thousands of dollars on a single ad, a website for your business can prove to be economical and effective in the long term. Your potential customers can find out about you and your products/services online. If you do most of your business through networks and personal contacts, your customers will want to visit your website.
As mentioned earlier, a business website helps your business to be accessible from anywhere in the world, provided there is an internet connection. With more than half of the world now using the internet, you can reach a much wider audience that might be interested in the products or services you offer. Think of all the people who can't come to your physical store or your home that you could sell your products to.
In this digital world, customers need something that is accessible 24/7. Of course, you can't be responding to your customers' queries all day and all night. This is where a business website can help. It is accessible 24 hours a day, 7 days a week, 365 days a year, so your customers can easily access your services and products from anywhere in the world.
Think of a business website as an online brochure or catalogue that can be updated to provide information about all the latest news from your company. Whether it's the introduction of new products/services, new offers or discount promotions, a business website makes it much easier, cheaper and faster to update and provide your information to customers so that they can stay informed and up to date with the least amount of effort.
Another reason for a business website is the ability to communicate with your customers to find out what they want and what they think about your business. Many business websites have a chat option for customers, which can help you communicate with customers live and answer their questions. In addition, you can keep your customers informed about your latest offers, products, promotions, events, photos or other content with a blog or just a feed on your website.
No matter what kind of business you are in, a website is a great place to showcase your work or show your skills. Not only can you display your work with beautiful portraits or pictures, but you can also create short videos and guides that show what your business offers and what makes it unique and better than others on the market.
The internet has given businesses around the world a whole new perspective on marketing. Your online website can strategically attract new customers and business, which can be very beneficial for your company.
Today, there are a variety of ways to get your own website. The selection ranges from website construction kits to extensive agency solutions. To start your online presence, you can certainly use a website construction kit on your own. However, entrepreneurs often lack the time and commitment to build, optimise and maintain a website. Above all, it is important that the business website fulfils your business goals, i.e. usually to gain leads and generate enquiries and orders from them. From here on, specialists should take over to help you to use your website in a truly profitable, active and beneficial way.
Thanks to my WEBSITE packages, you can effortlessly manage and expand your own website without having to know how to code. It's as easy as creating a text document in a word processing program. This makes it easy for you to independently add new products/services/offers, discount promotions, new blog posts or simply new texts, images and headlines.
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